July 2022

As business owners, we all know that the past few years have been tough on the economy. Many businesses (HVAC businesses included) have had to cut down on extra expenses to survive. Unfortunately, economic hardship times normally force businesses to slash the marketing and advertising budgets. This is mainly because it’s hard to justify the expenses associated with these activities. Fortunately, it’s crucial to remember that marketing and advertising are essential tools for any business, especially in times of economic downturn.