About us
A marketing company built by home service operators.
Systemized Media helps HVAC, roofing, and home service companies turn ad spend into booked jobs and trackable revenue. We are an in-house team focused only on home services, and we run the same system inside our own HVAC company.
Lyle
Owner
Kim
Co-Owner
29
team members
Built by operators
We built and scaled our own home service company.
Systemized Media is owned by Lyle Horst, who also owns Topline Heating & Air. We are the only marketing company that started and scaled its own heating and air business, from 2 guys and 1 truck to 400+ employees and 225 trucks in 6 years, now doing over $70M a year.
Topline runs on this exact system, with Systemized Media handling around 90% of its marketing. So when we build your campaigns, follow-up, and reporting, we build it the way an operator would, because we are one. You get our in-house team, never freelancers.
$70M
Annual Topline revenue
225
Trucks
400+
Employees
Watch
Get to know the team behind the system
A closer look at the people who run your campaigns, follow-up, and reporting.
What we believe
Growth does not stop at the lead
The team is built around the reality that paid traffic, creative, lead handling, and sales visibility all affect ROI.
Marketing should be measured by booked jobs, sales, and revenue.
Creative, follow-up, and reporting should work together instead of living in separate silos.
Home service companies need operators who understand urgency, seasonality, and local trust.
How we work
Strategy, creative, follow-up, and reporting stay in the same conversation.
Clients should not have to stitch together what happened across ads, forms, calendars, sales calls, and revenue reports. That is the point of building a team around the whole system.