HVAC Start Up to $2.2M in 12 months: 2020 Case Study

HVAC, Marketing

HVAC Start Up to $2.2M in 12 Months: Case Study

Systemized Media          January 7th, 2021

How a new company scaled from zero to $2.2M in sales in 12 months during a pandemic in 2020.

• Reviews are more important thank you think. Implement a process to grow reviews
• Invest in online advertising to increase brand awareness.
• Incentivize techs to get more reviews.

By the time someone is on google searching for a replacement it's already too late. Unless you are out spending everyone in your local area on google and have the best online presence its an uphill battle and can get extremely costly to acquire a new customer using googles search engine.

At least half or more of your marketing dollars should be spent online. The world we live in today is increasing by the minute with technology and that is where the home owners and consumers are spending most of their attention.

Billboards and TV or radio ads can still work, but with one caveat.

You better be good at going to where your customers are and the average person is spending 4+ hours a day on social media. So if you are not marketing directly to your customers than now is the time to make a plan and start getting in front of your next customers.

The plan here is to be "THE SOLUTION" when any local home owners think of the problem you solve. Think about how many ads a day a person see's... Experts say over 4,000+ a day! Our brains automatically block out any irrelevant information. But if stay in front of them using social media you will be the goto company whenever they are in the market for any of your services.

Some customers will find you because they need your services today, whereas others may find you through brand awareness.

They call it ‘top-of-mind awareness.’ You’re starting to get that online reputation of ‘Hey, I’ve seen that company before, now I need them.’ Now, they’re going to think of you, which is what you want, customers thinking of you when they need your services.

By the time someone is on google searching for a replacement it's already too late. Unless you are out spending everyone in your local area on google and have the best online presence its an uphill battle and can get extremely costly to acquire a new customer using googles search engine.

At least half or more of your marketing dollars should be spent online. The world we live in today is increasing by the minute with technology and that is where the home owners and consumers are spending most of their attention.

Billboards and TV or radio ads can still work, but with one caveat.

You better be good at going to where your customers are and the average person is spending 4+ hours a day on social media. So if you are not marketing directly to your customers than now is the time to make a plan and start getting in front of your next customers.

The plan here is to be "THE SOLUTION" when any local home owners think of the problem you solve. Think about how many ads a day a person see's... Experts say over 4,000+ a day! Our brains automatically block out any irrelevant information. But if stay in front of them using social media you will be the goto company whenever they are in the market for any of your services.

Some customers will find you because they need your services today, whereas others may find you through brand awareness.

They call it ‘top-of-mind awareness.’ You’re starting to get that online reputation of ‘Hey, I’ve seen that company before, now I need them.’ Now, they’re going to think of you, which is what you want, customers thinking of you when they need your services.

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HVAC, Marketing

HVAC Start Up to $2.2M in 12 Months: Case Study

Systemized Media          January 7th, 2021

Focus Your Online Hvac Marketing Strategies

• Reviews are more important thank you think. Implement a process to grow reviews
• Invest in online advertising to increase brand awareness.
• Incentivize techs to get more reviews.

Solid advice delivered to your inbox

By the time someone is on google searching
for a replacement it's already too late. Unless
you are out spending everyone in your local area on google and have the best online presence its an uphill battle and can get extremely costly to acquire a new customer using googles search engine.

At least half or more of your marketing dollars should be spent online. The world we live in today is increasing by the minute with technology and that is where the home owners and consumers are spending most of their attention.

Billboards and TV or radio ads can still work, but with one caveat.

You better be good at going to where your customers are and the average person is spending 4+ hours a day on social media. So if you are not marketing directly to your customers than now is the time to make a plan and start getting in front of your next customers.

The plan here is to be "THE SOLUTION" when any local home owners think of the problem you solve. Think about how many ads a day a person see's... Experts say over 4,000+ a day! Our brains automatically block out any irrelevant information. But if stay in front of them using social media you will be the goto company whenever they are in the market for any of your services.

Some customers will find you because they need your services today, whereas others may find you through brand awareness.

They call it ‘top-of-mind awareness.’ You’re starting to get that online reputation of ‘Hey, I’ve seen that company before, now I need them.’ Now, they’re going to think of you, which is what you want, customers thinking of you when they need your services.

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